The Basic Guide to MPC

In this issue I’ll go over a basic guide on how I MPC using screenshots straight from linkedin on what I’m looking at.

Being able to generate business is the #1 skill anyone in our industry can have.

In my opinion, this is the the most time tested way to generate new biz. There’s no secret sauce. Just sticking to the basics and putting in the work.

Whether you’re pure business development aiming for new logos; an account manager looking to break into new LOBs within your existing account; or a recruiter looking to set up an alley oop for your sales reps - figuring out ways to generate new biz is the lifeblood for any desk.

Below we’ll go over a basic guide on how to MPC which will cover:

• Choosing a niche

• Recruiting a good candidate

• Formatting their resume

• Sourcing potential openings for them

• Converting those into potential leads

Let’s dive in…

1: Choosing a niche

First thing you want to do is niche down as much as possible.

The more you niche down, the harder it is for regular recruiters to consistently fill those types of roles you’re targeting.

Further, you’ll be able to build a solid pipeline of candidates since you’re calling on the same skill set instead of spreading yourself thin.

As you’re choosing your niche, you need to think to yourself “can the recruiter next to me fill these types of roles?”

If the answer is yes, then you need to niche down further.

On top of that, you need to ask yourself “are these roles consistently fillable?”

If not, then you need to niche up a bit.

Essentially, you want to figure out the perfect supply & demand ratio. High demand for this skillset, low supply.

I’ll use two examples personally: